Doctors should encourage smokers to switch to electronic cigarettes! Health professionals speak out!

CleanCigaretteLogo(13What an amazing day here at A Clean Cigarette!! Really, to be fair, it is an amazing day for the entire electronic cigarette industry! Hello all Dawn here and if you can not tell, I am really excited about today’s topic!  So what’s got me so giddy?

Well today the Royal College of Physicians (RCP), which is a super respected group of health professionals put out a 200 page report. According to this amazing, spectacular and just plain rocking report Electronic cigarettes not only help people quit smoking, they are saving lives. So much so that according to this report doctors should be encouraged to promote electronic cigarette use to their smoking patients! WOW!

Before we go further I need to apologize for all the !!! I am putting in this blog, but the fact is I am that excited and truly can not help myself. Okay, back to the topic.

It is important to note that this report is specifically designed to speak directly to Doctors and other health officials. So keep that in mind when reading the information below!

So let’s take a look at this document and see for ourselves what it has to say…..

The entire thing rocks, it starts out with a nice forward from Prof. Jane Dacre, the president of RCP. Of particule note is her very last paragraph, take a look for yourself:

“This report therefore aims to provide a fresh update on the use of harm
reduction in tobacco smoking, in relation to all non-tobacco nicotine products
but particularly e-cigarettes. It concludes that, for all the potential risks involved,
harm reduction has huge potential to prevent death and disability from tobacco
use, and to hasten our progress to a tobacco-free society. With careful
management and proportionate regulation, harm reduction provides an
opportunity to improve the lives of millions of people. It is an opportunity that,
with care, we should take.”

Professor Jane Dacre
President, Royal College of Physiciansclapping

We could not have said it better ourselves! Way to go Professor! And this is just in the first few pages! Now let’s look at a few quotes from the rest of the document. Like I said, it is 200 pages long so instead of posting the whole thing I will put some of the best parts here, but will include a link to the download for the report itself. HERE.

On to the quotes!


  • “E-cigarettes are a new product class that has proved popular with smokers and offers a viable harm-reduction option”
  • “NRT products may not be effective in some smokers because they replicate few of the delivery, sensory or behavioural characteristics of cigarettes.”
  • “E-cigarettes have the capacity to replace more of the characteristics of tobacco cigarettes than conventional NRT, and therefore have potential as effective smoking substitutes”
  • The tobacco industry has manipulated other constituents and additives in tobacco to enhance the addictiveness of nicotine in smoke.
  • “Unlicensed nicotine products made to high standards of purity are also likely to have very little risk for users”

I am not done with the quotes yet but before I continue I feel it is important to mention that back in October of last year another health group out of the UK, Public Health England released a report that stated “Electronic cigarettes are 95% less harmful than burning tobacco”. The reason I want to remind you about that report is it is directly related to the next quote. If you want more information on the PHE report click HERE. Alright back to the quotes.

  • “Although it is not possible to precisely quantify the long-term health risks associated with e-cigarettes, the available data suggest that they are unlikely to exceed 5% of those associated with smoked tobacco products, and may well be substantially lower than this figure.”
  • “The emergence of e-cigarettes has generated a massive opportunity for a consumer as well as a health care-led revolution in the way that nicotine is used in society,
  • “Although the long-term hazards of e-cigarette use are not yet clearly defined, e-cigarettes are probably close to NRT in the harm that their use confers on the user and others” (NRT= Nicotine replacement therapies, such as the patch or nicotine gum.)
  • “None of these products has to date attracted significant use among adult never-smokers, or demonstrated evidence of significant gateway progression into smoking among young people.”
  • Promotion of the use of non-tobacco nicotine, including e-cigarettes, as widely as possible as a substitute for smoking, in the context of a regulatory framework designed to discourage use among youth and never-smokers, is therefore likely to generate significant health gains in the UK.
  • The engagement of the tobacco industry in the e-cigarette market thus represents a significant potential threat to UK national and global tobacco control.
  • Nicotine regulatory approaches should therefore be designed to encourage as many smokers as possible to either quit all nicotine use, or switch completely from smoking to an alternative source of nicotine.
  • To encourage smokers to switch from tobacco to less hazardous sources of nicotine, it is vital that non-tobacco nicotine products be excluded from tobacco taxes
  • People smoke because they are addicted to nicotine, but are harmed by other constituents of tobacco smoke.
  • Provision of the nicotine that smokers are addicted to without the harmful components of tobacco smoke can prevent most of the harm from smoking.
  • E-cigarettes appear to be effective when used by smokers as an aid to quitting smoking.
  • The available evidence to date indicates that e-cigarettes are being used almost exclusively as safer alternatives to smoked tobacco, by confirmed smokers who are trying to reduce harm to themselves or others from smoking, or to quit smoking completely.
  • However, in the interests of public health it is important to promote the use of e-cigarettes, NRT and other non-tobacco nicotine products as widely as possible as a substitute for smoking in the UK.

They even have a ton to say about Big Tobacco and why they are involved in this industry at such a late stage….

“After some delay the tobacco industry is now engaging in the e-cigarette market, and the possible reasons for doing so include:

• “promotion of low-efficacy products that are likely to fail and hence minimise the threat to tobacco sales”

• “use of intellectual property rights to bring legal challenges against competitors”

 • “ensuring a share in the emerging e-cigarette market to harness a new, disruptive technology”

• “using these products to sustain tobacco smoking by promoting them as a complement rather than an alternative to tobacco”

• “using the products also to promote smoking through advertising and promotion to adults and children”

• “attracting customers who currently use competitors’ tobacco products”

• “creating justification to re-engage with policymakers, hence undermining the WHO FCTC (Article 5.3)

• “exploiting harm reduction to build credibility in corporate social responsibility initiatives”

This report has us doing the happy dance!! Pass this information around, shares and likes can help spread this amazing news!  All smokers should get to do the happy dance! Finally a real chance to be free of big tobacco!
This report has us doing the happy dance!! Pass this information around, shares and likes can help spread this amazing news! All smokers should get to do the happy dance! Finally a real chance to be free of big tobacco!

All there is left to say is WOW!!!! This is amazing! Basically this is telling Doctors that traditional NRT’s do not work as well as electronic cigarettes and that e-cigs should not only be endorsed by doctors, they should be promoted! and again I say…………WOW!!

I hope that this news makes your day as bright as it has made ours! If you have any questions, thoughts or concerns PLEASE feel free to drop me an e-mail at Or if you have not made the switch but you are thinking about doing so, visit our webpage and on-line store at Have a great day and thank you so much for stopping by!








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